Marketing System

 

 

Marketing System

We have designed a marketing system combines the newest in technology, target audience searches, innovative market analysis and social media outreach.

As marketers we keep up to date with the newest trends and tools. This includes the most professional photograpghy and property videos that tell a story to our targeted audience.

The Strategy

The first step is to define a target audience for the sale of your property. This will influence how we present your home in different listing and advertising sites. It also enables us to choose the best platforms to focus the bulk of advertising on.

We design a marketing package that appeals to the groups of buyers who are potential buyers of your home. This includes the colors, the (order) placement of the property photos on the listing sites, the social media platform to focus on, the traditional advertising material.

We present the marketing package to you to get your input. You will know the timeline the marketing process, the budget and all other relevant components.

The Tools

Professional Photography

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Photos

Make a lasting first impression with crisp, clean, bright professional photos! Captured by Image Maker 360, we use professional photos for all of our listings. The difference is stunning! Photos are the first point of contact between your home and potential buyers and the most frequently used to make buying decisions. It’s important we leave this one to the professionals.

HD Videos

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HD Videos

 

We will capture stunning 4k video trailes of your property to create hype over your property and give it the edge over the competition. Studies show that video gets 6x the exposure of still photos, and people love sharing our hip and progressive videos with their friends across social media!

 

 

Custom Websites

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Website

This is where it all comes together! Keep your potential buyers Engaged for up to 12x longer with a custom website! We use state of the art website building platforms to give your home a custom website with custom domain. This is a big shiny container that holds all of your media including 3D Models, Video Trailers, Professional Photos, Google Street View, Professional Flyer and the ability to book the listing in real time.

Virtual Tours

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Tours

 

 

Market your home 24/7 with 3D! Powered by Image Maker 360 and Matterport 3D Cameras, the leader in 3D worldwide, we can create a photo-realistic 3D model of your home. Think about it like Google Streetview for the inside of your home, on steroids. This insane technology gives potential buyers an opportunity to view your home 24/7, and gives an experience that will show buyers you’re serious about marketing your home. 

The game

24 hour exposure on MLS, Sutton Group websites, realhomesofyvr.com and over 20 other public websites.

Road side for sale sign professionally istalled and maintained.

Home staging and cleaning package availble. To do list prior to every showing provided.

Property featured in our newsletter and email campaigns. Internal email to 23 Sutton West Coast offices.

Realtor® and Public open houses within first week of listing. Old School Works.

Professionally printed brochures and feature sheets for all openhouses and showings.

Social Media Marketing

 

Our targeted social media marketing’s goal is not to collect likes and impressions.

We design our ads for the specific audience that we have identified as the target group for your property.

I do more than post your listing on social media, I find creative and interactive ways to engage clients. I engage in highly targeted cost-per-click advertising to find the perfect buyers. I track our marketing efforts rigorously and will report our results on a weekly basis

My Instagram page is filled with beautiful and inspiring content, local architecture, art and most importantly our featured listings. I convey our messages through stunning visual posts, and reach our target demographics through specialized marketing.

My Youtube channel is the perfect avenue to showcase my stunning marketing videos, HD drone aerials, listing promo videos and other cool and creative eye candy developed by the brokerage.  I can do very targeted video advertising to get local traction on your listing.

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Zara Mirzakhani Realtor®

2099 Lougheed Hwy, Port Coquitlam, BC V3B 1A8